Podcast: Play in new window | Download

Subscribe: RSS

For the short video summary, please click here.
Watch the full video here.

In this episode of Enabling Buying: A B2B Sales and Revenue Podcast, host Paul Kirch speaks with Maranda Dziekonski, Chief Customer Officer, executive coach, and leadership author, about customer success leadership and the resilience required to build lasting customer relationships.

Drawing from more than 25 years of leadership experience, Maranda shares her remarkable journey from rural Michigan to executive leadership in Silicon Valley. Along the way, she explains how perseverance, continual learning, and purposeful action shaped both her career and leadership philosophy.

Paul and Maranda also discuss today’s rapidly changing business landscape. As AI transforms customer-facing roles, she explains why professionals who embrace new technology will create greater value for customers while remaining competitive in their careers.

Throughout the conversation, Maranda explores why customer success leadership begins with understanding customer goals instead of simply delivering products or services. She introduces the Value Cycle, a practical framework that helps organizations measure outcomes, demonstrate ROI, and build long-term customer loyalty.

Finally, Paul and Maranda discuss resilience, personal growth, and why small, consistent actions create lasting momentum. They also explain how leaders can develop high-performing teams by helping both employees and customers succeed together.

Customer Success Leadership in an AI-Driven World

In this episode, Paul and Maranda explore:

• Turning adversity into leadership
• Building customer success leadership
• The Value Cycle framework
• Creating measurable customer outcomes
• Helping customers demonstrate ROI
• Leading through uncertainty and change
• Using AI to improve customer success
• Setting personal and professional goals
• Building momentum through daily progress
• Creating loyal, long-term customer relationships

Resources Mentioned

• Saying the Hard Parts Out Loud by Maranda Dziekonski (forthcoming)
• Collavia
• Enabling Buying methodology

Love the show?
Support Paul and buy him a coffee to fuel the next episode: https://buymeacoffee.com/paulcu

Listen & Subscribe to Enabling Buying: A B2B Sales and Revenue Podcast

There are two ways you can listen to this podcast. You can click the play button at the top of this page, or listen from your mobile device’s podcast player through Apple Podcasts, Spotify, or your preferred player of choice.

You can watch full episodes on our YouTube channel: Criteria for Success.

If you have questions you would like answered by our guests or experts, share them with us on LinkedIn or email your questions to info@collavia.com.

To learn more about the methodology behind the show, visit collavia.com.

Looking for more episodes? Check out the full podcast collection right here: https://collavia.com/category/podcast/